Comedy Central: Awkwafina is Nora from Queens

Comedy Central, a cable TV channel, increased online interaction and promoted its new show among US consumers by airing the first episode for free on YouTube and creating specially-tailored promo videos.

Campaign details

Brand: Comedy Central Advertiser: Viacom, Comedy Partners Country: US

Background and context

With a crowded entertainment and cable landscape,Comedy Central created this campaign knowing that their target audience, millennials, consume a to drive their audience to consume the rest of the series on linear cable, as well as grow their online audience engagement. Additionally, they knew it was imperative to build awareness for the show by allowing non-cable subscribers to sample as much of the show as possible for free on YouTube.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands