Amazon Prime: Mirzapur S2 ka bhaukaal

Amazon Prime, a paid subscription service from Amazon, increased viewership for Amazon Prime India by promoting the second season of its TV show Mirzapur through a series of YouTube videos.

Campaign details

Brand: Amazon PrimeContributing Agency: So Cheers and Pivot RootsEntry Title: Mirzapur S2 ka BhaukaalWinning Category: Multi-Video StorytellingPrimary Objective: Purchase IntentFormat: Non-Skippable In-Stream Ads,Creator Collaborations

Background/Context/Business...

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