Executive Summary
We combined our historical know-how with YouTube’s powerful platform and cooked up a storm, growing our subscribers from 1000 to 390,000 in just over three years. We’ve transformed our channel from a hodge-podge of ad hoc content into an internationally-popular brand asset - one that gets our message in front of our customers and has the potential to become a significant source of revenue for our charity.
Case study
At English Heritage we bring history to life. We care for hundreds of historic places, from prehistoric sites to medieval castles, and from Roman forts to grand country houses....