YouTube is currently the biggest platform for consumption across both podcasts and music streaming, according to Activate. Its study found that 81% of US listeners aged 18+ listen to both podcasts and music on the same device.
Major music streaming services have been acquiring podcast titles, production companies, and podcast technology firms, encouraging users to listen to music and podcast episodes in one place. With over two billion users globally, YouTube uses video to increase digital audio reach. In contrast to tech and media companiesseeing growth stall in the third quarter, Spotify collected...