You're Getting Old
Simon SilvesterYoung & Rubicam
For years, marketing consultancies and advertising agencies have been researching and analysing consumers in the 55+ age bracket.
The interest is timely. Numbers of these people, the...
You're getting old
The author examines the populations of European countries and explains that while they are, overall, static the proportion of older people is increasing while the proportion of younger people is decreasing.
