Your guide to the Mindset Shifts driving the 2023 festive season in APAC

Reveals mindset shifts across APAC, which will be crucial when marketers are hoping to connect with consumers across the 2023 festive season.
  • The three main mindset shifts identified are: immediate gratification, looking for positivity and connected under one roof.
  • Of consumers who decreased their spending in Asia, 30-65% indicated inflation as an important factor.
  • APAC audiences want more conversation and less filter – 84% don’t trust big celebrities and KOLs to introduce new brands to them anymore.
  • They expect brands to be a source of truth and authenticity as their relationships become more direct....

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