Your brand is your future

Jim Mullen

What makes a strong brand and why is this quality important? U.S. advertising Industry executive Jim Mullen tackled these questions in this 1996 speech.

Your brand is your future

Jim Mullen

1971

PART ONE: WHAT MAKES IT YOUR BRAND

As you think about what makes it your brand, you will find a number of points to consider. Start with a generic question:

What is a Brand?

It's almost easier to say what a brand is...

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