The way consumers use the internet is evolving. Younger users skew towards a more open-ended style of browsing, where discovery and inspiration are the main drivers of search behavior, WARC’s latest 2023 Consumer Trends reports reveal.
A GWIsurvey of nearly...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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