Younger consumers have shifted the way they shop online, prioritize affordability

An overview of Coveo's Ecommerce Relevance Report for 2023.

A large majority of consumers have shifted the way that they shop in the past twelve months, according to a report from Software as a Service (SaaS) engine Coveo. Out of 4,000 adults surveyed, 83% of shoppers are relying on more affordable and store-brand options. As a result, brand loyalty may become more volatile; e-commerce retailers will need to assess the value of their products accordingly.

Sixty percent of surveyed consumers said they would be more likely to buy from affordable stores. Additionally, 39% of respondents reported less brand loyalty and said they would often choose store...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands