Young people and information technology in Latin America

Ney Luiz Silva and Nelsom Marangoni

This paper describes some of the perceptions and attitudes of Latin American teenagers towards their lives and specifically explores their attitudes towards information technology.

Marketing to youth
Latin America (general region)
Qualiquant, mixed mode

Young People And Information Technology In Latin America

Ney Luiz Silva Statistics Director, Research International, Brazil. andNelsom Marangoni CEO, Research International, Brazil.

INTRODUCTION

In spite of the tendency that manifested in the nineties of the...

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