Campaign details
Brand: YouLeadBrand owner: YouLeadEntrant company: Isobar ColomboIdea creation: Isobar Sri Lanka, Colombo / Youlead Project Office, Colombo / Viral Pool, Colombo 02Media: Isobar Sri Lanka, ColomboPR: Isobar Sri Lanka, ColomboMarket: Sri LankaSector: Employment, recruitment, staffMedia channels: Online video, Programmatic display, :Public relations, Social mediaBudget: Up to 500k
Executive summary
YouLead (a USAID-initiative) needed to get Lankan youth to take constructive steps towards entrepreneurship and career development. On the insight that the target audience waits for things like career to...