You can’t judge a book by its cover! A way to tackle the severe acquiescence bias among Arab respondents
Arun Joshi, Sagar Tamang and Himanshu Vashisthaz
This paper proposes a new research technique to resolve the issue of severe acquiescence bias (a systematic bias caused by some respondents tending to agree with whatever is presented to them) often shown by respondents in the Middle East.
You can't judge a book by its cover! A way to tackle the severe acquiescence bias among Arab respondents
Arun Joshi, Sagar Tamang and Himanshu VashisthazThe Nielsen Company, United Arab Emirates
BACKGROUND
Measurement error has been a subject that has caught...
