You can’t judge a book by its cover! A way to tackle the severe acquiescence bias among Arab respondents

This paper proposes a new research technique to resolve the issue of severe acquiescence bias (a systematic bias caused by some respondents tending to agree with whatever is presented to them) often shown by respondents in the Middle East.

You can't judge a book by its cover! A way to tackle the severe acquiescence bias among Arab respondents

Arun Joshi, Sagar Tamang and Himanshu VashisthazThe Nielsen Company, United Arab Emirates


Measurement error has been a subject that has caught the attention of many a researcher over the past several decades. A large part of the efforts aimed at improving quality of survey responses has been directed towards minimising this error.

Among the numerous sources of measurement error, the ones that have the strongest influence on quality of responses are “acquiescence bias” and “social...

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