You can't judge a book by its cover! A way to tackle the severe acquiescence bias among Arab respondents
Arun Joshi, Sagar Tamang and Himanshu VashisthazThe Nielsen Company, United Arab Emirates
BACKGROUND
Measurement error has been a subject that has caught the attention of many a researcher over the past several decades. A large part of the efforts aimed at improving quality of survey responses has been directed towards minimising this error.
Among the numerous sources of measurement error, the ones that have the strongest influence on quality of responses are “acquiescence bias” and “social...