'You can keep your dream economy - I want to live in the real world'

The authors accept that marketing is increasingly based on emotion – the `dream economy’ – that brands are chosen for their contribution to our self-image, and how we appear to others, rather than as functional products.

'You can keep your dream economy I want to live in the real world'

Stuart Green Coors Brewers Ltd Lisa Howlett & Thea Tetley The Leith Agency

INTRODUCTION

In his 1983 book, 'Ogilvy on Advertising' David Ogilvy left readers with his 13predictions on the...