Yorkshire Tourist Board – Back to basics
Mark Ellis, Graham Hawkey-Smith, Jeremy Aspinall, Justine Kwaan, Chris Robinson and Joanna Royle
In the highly competitive tourism market, Yorkshire faced very obvious opposition from what were perceived as more "glamorous" foreign destinations for consumers to take a break.
| Agency: Smarter Communications | Authors: Mark Ellis, Graham Hawkey-Smith, Jeremy Aspinall, Justine Kwaan, Chris Robinson and Joanna Royle |
Yorkshire Tourist Board – Back to basics
1.1 AN INTRODUCTION TO YORKSHIRE TOURIST BOARD
YTB has a remit to grow tourism...
