Yorkshire Tourist Board – Back to basics

In the highly competitive tourism market, Yorkshire faced very obvious opposition from what were perceived as more "glamorous" foreign destinations for consumers to take a break.
Agency: Smarter CommunicationsAuthors: Mark Ellis, Graham Hawkey-Smith, Jeremy Aspinall, Justine Kwaan, Chris Robinson and Joanna Royle

Yorkshire Tourist Board – Back to basics

1.1 AN INTRODUCTION TO YORKSHIRE TOURIST BOARD

YTB has a remit to grow tourism...

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