Yorkshire - Britains biggest break

Martyn Lewis

2001-2 campaign for Yorkshire Tourist Board, which had a desperate need to attract late visitors after disastrous year caused by the foot and mouth crisis, and to give Yorkshire a high profile during peak holiday booking period, Jan-March.
Agency: Senior King Communications GroupAuthor: Martyn Lewis

Yorkshire Britain's Biggest Break

 Yorkshire Forward / Yorkshire Tourist Board

1. Introduction

2001 was a year to forget for UK domestic tourism. The rampage of foot and mouth disease (FMD) across the country was the most visible sign of an industry suffering as footpaths were closed, tourist attractions emptied and vacancy signs hung in hotel windows.

To make matters worse, and overshadowed by the FMD crisis, the high value of the pound and the boom in discount airlines meant that the British already had enough reasons to holiday...

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