Yorkshire - Britains biggest break

2001-2 campaign for Yorkshire Tourist Board, which had a desperate need to attract late visitors after disastrous year caused by the foot and mouth crisis, and to give Yorkshire a high profile during peak holiday booking period, Jan-March.
Agency: Senior King Communications GroupAuthor: Martyn Lewis

Yorkshire Britain's Biggest Break

 Yorkshire Forward / Yorkshire Tourist Board

1. Introduction

2001 was a year to forget for UK domestic tourism. The rampage of foot and mouth disease...