Yorkie - The Ultimate Feminist Brand?

Campaign for Yorkie chocolate bar, long positioned on a `masculine' theme. New idea was to mock the `enemy' (girls as no-one would wish them to be).
Agency: Interbrand and JWTAuthors: Ruth Oliver, Sarah Willan and Sameer Modha

Yorkie – The Ultimate Feminist Brand?

THE ULTIMATE FEMINIST BRAND?

Yorkie was launched 25 years ago achieving instant success as the first chunky masculine chocolate bar, made...