Yinlu Peanut Milk IP Cross-Border Marketing

李玉红、Nancy Yang

The 20-year-old Yinlu peanut milk brand is facing the pressure of brand aging and declining sales. The brand urgently needs to establish emotional links with young people, increase goodwill and help boost sales.

Case details

Brand: Yinlu Peanut Milk

Brand owner: Nestlé Group

Main Agency: Ylab

Put on the market: Mainland China

Launch time: April 24, 2019-July 30, 2019

Industry: Beverage

Media channels: H5, short video platform, video platform

Budget: 1 million

Case summary

The 20-year-old Yinlu peanut milk brand is aging, and is getting farther and farther away from young people in the rapidly iterating bottled beverage market. The most irresistible thing for the post-90s generation is the soft cute cure of the second element . We re-establish the connection between young people...

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