Yilian Muxichun urges Shen Teng and Jia Ling for content marketing

An Muxi, the No. 1 brand of room temperature yogurt in China, will enter a new stage of brand communication in 2020. It hopes to build on high-quality content while disseminating the benefits of its products, so as to enhance consumers' brand awareness and love.

Case details

Brand: An Muxi

Brand owner: Yili

Main Agency: Mindshare/Neo (Mindshare/Ogilvy Century)

Holding Group: WPP

Put on the market: Mainland China

Delivery time: January 13-January 25, 2020

Industry: Dairy Products

Media channels:social media, video platforms,...