Yilian Muxi x Qiu Jirong Peking Opera Content Marketing

Case details

Brand: An Muxi

Brand owner: Yili

Main Agency: Mindshare/Neo (Mindshare/Ogilvy Century)

Holding Group: WPP

Put on the market: Mainland China

Delivery time: September 14th-September 27th, 2020

Industry: Food

Media channels:social media, video platforms, short...