Yili: Yili x Xiaomi's smart vending machine

Dairy company, Yili, partnered a popular tech company to deliver tailored beverage recommendations to consumers based on their smart watch data in China.

Campaign details

Brand: YiliBrand owner: Yili GroupAgency: Mindshare ChinaMarket: China (Mainland)Sector:Media channels: Public relations, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

In China, the pandemic saw nearly three-quarters of...