Yili Xinhuo#Different wishes but harmonious harmony#

Based on the marketing theme of the whole year, "Love is different, but joy is the same", Yili Xinhuo, a brand of middle-aged and elderly milk powder, hopes to become a bridge for intergenerational communication, convey the brand image and promote sales conversion by taking advantage of the Spring Festival node.

Case details

Brand: Yili Xinhuo

Brand owner: Yili Group

Main agency: Beijing Sky and Space Interactive Advertising Co., Ltd.

Main agency holding group: Shanghai Sky and Space Advertising Co., Ltd.

Launched in: Mainland China

Industry: FMCG

Media channels:

Budget: 2-3 million

Case Summary

Based on the annual marketing theme of "Love is different, joy is the same", taking advantage of the strong demand for Spring Festival gifts and frequent intergenerational communication, Yili Xinhuo, as a high-end product of middle-aged and elderly milk powder and a gift for caring for the elders, hopes...

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