Campaign details
Brand: YiliLead Agency: Mindshare ChinaRegion: APAC
Strategy
Objective
Within China's fiercely competitive dairy industry, there are numerous milk products on the market, each catering to different consumer and nutritional needs. As a result, today, more so than any other time, consumers are left confused as to which product is best suited to their needs.
China's dairy giant, Yili, wanted to trial a new, scientific way of delivering Chinese consumers their optimal beverage from its huge array of drinks, based on a consumer's body stats, driving brand differentiation and enhancing its brand image.