Yili: Xiaomi's smart vending machine

Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering optimal beverages to consumers based on their body stats, driving brand differentiation, and enhancing its brand image.

Campaign details

Brand: YiliLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

Within China's fiercely competitive dairy industry, there are numerous milk products on the market, each catering to different consumer and nutritional needs. As a result,...