Yili: X Xiaomi's Smart Vending Machine

Yili, a dairy brand, launched a campaign in China to trial a new, scientific way of delivering consumers their optimal beverage, drive brand differentiation and enhance its brand image.

Campaign details

Brand: YiliBrand owner: YiliEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Online video, Public relations, Point-of-purchase, In-store, Word of mouth,...
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