Campaign details
Brand: YiliBrand owner: YiliEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels: Online video, Public relations, Point-of-purchase, In-store, Word of mouth, influencers, KOLs, LivestreamingBudget: 500k - 1 millionCampaign video
Creative assets
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