Yili will promote the launch of new white milk every Yitian in 2020

Chris Guo, Shirley Zhang, Shawn Wang

Case details

Brand: Every Yitian

Brand owner: Yili

Main Agency: Mindshare/Neo (Mindshare/Ogilvy Century)

Put on the market: Mainland China

Delivery time: April 28, 2020-July 26, 2020

Industry: Dairy Products

Media channels: social media, video platforms

Budget: 29.64 million

Case summary

Every Yitian will launch a new product Xiaobaiyu in 2020 and replace the new spokesperson Bai Jingting. Through occupying a high-quality gourmet network variety show, focus on the gourmet cooking scenes in the show to output the selling points of Xiaobaiyu. The special cooperation with the spokesperson has successfully planted grass...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands