Yili QQ Star X Discovery Integrated Marketing Project

Children's dairy brand QQ Star hopes to reverse the terminal sales under the influence of the epidemic, continue to speak out during the special period, and use multi-platform innovation and interaction to consolidate brand recognition, upgrade consumer trust, and drive sales growth.
Case details

Brand : Yili QQ Star

Brand owner : Yili

Main agency : Mindshare/Ogilvy & Mather

Secondary agency : WPP

Market launch : Mainland China

Industry : Dairy

Media channels : Airplane, high-speed rail, subway, bus, taxi and other transportation lines, cable digital TV, KOL, mobile & application APP, H5, online display advertising, online video advertising, information flow advertising, video/micro-movie, Live Streaming, Social Media, Virtual & Augmented Reality (VR&AR), Public Relations, Events, Events & Experiences, User Native Content (UGC), Packaging & Design, Brand IP Marketing

Budget: more than 50 million...

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