Yili: QQ Star Milk X Discovery's Kenyan Safari

QQ Star Milk, a nutritional milk beverage, launched a campaign in China to maintain its position as the leading healthy growth beverage for children, increase brand awareness and drive sales.

Campaign details

Brand: YiliBrand owner: Yili GroupEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Word of mouth, Influencers, KOLs, Social media, Websites & microsites,...

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