Yili Pure Milk x "My Motherland and Me": Be proud! Our great country moment

Yili, a well-known pure milk brand in China, hopes to seize the peak sales season of the National Day in 2019 and shape the image of Yili Pure Milk as a "big country brand with a sense of family and national responsibility", and hopes that its brand sales will increase by more than 10% year-on-year.

Case details

Brand: Yili Pure Milk

Brand owner: Yili

Main agency: Mindshare, Yimingtian

Secondary agency: Ogilvy & Mather Advertising

Put on the market: Mainland China

Running time: September 1st to October 31st, 2020

Industry: Dairy Products

Media channels:social media,...