Yili parent brand football loves integrated marketing

In 2022, Yili will renew its brand: Guided by the brand proposition of "Quality comes from passion", it will demonstrate its brand attitude with passion and strengthen consumers' real perception of Yili's quality.

Case details

Brand: Yili

Brand owner: Yili Group

Main agency: Mindshare China

Major agency holding group: WPP

Launched in: Mainland China

Industry: Dairy

Media channels:

Budget: 10-12 million

Case Summary

The parent brand of Yili has always taken quality as its corporate creed and is committed to providing consumers with a healthy and nutritious quality life. In 2022, Yili's brand was renewed. Guided by the brand proposition of "Quality comes from passion", it demonstrated its brand attitude with passion, aiming to strengthen consumers' true perception of Yili's quality.

In this context,...

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