Yili's neutral grain milk brand featuring grains has many grains and focuses on the core selling points of "nutrition" and "anti-hungry". However, the overall neutral grain milk brand market continues to shrink, and grains are also facing severe challenges. The brand hopes to use hot resources to expand the brand's voice and help product sales growth.
Brand: more grains
Brand owner: Yili
Main Agency: Mindshare/Neo (Mindshare/Ogilvy Century)
Secondary agency: Douyin, Bilibili, Sina Weibo, WeChat
Holding Group: WPP
Put on the market: Mainland China
Delivery time: May 15th-July 7th, 2020