As one of the two giants in China's high-end milk market, Yili Jindian has a market share of more than 50%. It is positioned as an advocate of organic living. It hopes to cooperate with the explosive program "Sister Riding the Wind and Waves" to increase brand exposure and sales., Strengthen brand recognition, and convey the brand concept of enjoying organic life.
Case details
Brand: Golden
Brand owner: Yili
Main agency: Mindshare/Neo
Mindshare/Ogilvy Century
Holding Group: WPP
Put on the market: Mainland China
Delivery time: June 12, 2020-September 4, 2020
Industry: Dairy Products
Media channels:social media, video platforms,...
