Yili Cholaz x Integrated Marketing of "Meng Tan Tan Case"

Qiao Lez is the main product of Yili brand in the field of ice products, and its popularity and sales have ranked first in the category for many years, leading the Qiao ice category. Brands need to consolidate brand awareness through media launch, establish brand differentiation, and continue to consolidate brand leadership.

Case details

Brand: ChorusBrand owner: YiliMain agency: Mindshare China/Ogilvy & MatherMain agency holding group: WPPMarket launch: Mainland ChinaIndustry: FMCGMedia Channels: Celebrity/Celebrity Spokespersons, Key Opinion Leaders, KOLs, Mobile & Apps, Mini Programs, Online Video Advertising, Programmatic Advertising, Live Streaming, Social MediaBudget: 50 million or more

Case Summary

  1. Qiao Lezi has been insisting on content marketing for many years. In the past, the cooperation projects were relatively vertical in terms of type, covering a narrow group of people, and the brand display space was relatively limited....

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