Yili: An Muxi together! Create a new trend for young people to "brush vibrato"

Case details

Brand: An Muxi

Brand owner: Yili

Main Agency: Mindshare Mindshare

Put on the market: Nanjing, Guangzhou, Wuhan, Shanghai, Hangzhou

Delivery time: May 25th-July 21st, 2020

Industry: Dairy Products

Media channels: short video platform, outdoor advertising

Budget: 28.19 million

Case summary

As the dividends of the room temperature yogurt category bottomed out, the category boss, An Muxi, focused his attention on the blue ocean of young consumption in order to find the power point for continued business growth; he saw the common pain point of young people indulging in the...

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