Case details
Brand: An Muxi
Brand owner: Yili
Main Agency: Mindshare Mindshare
Put on the market: Nanjing, Guangzhou, Wuhan, Shanghai, Hangzhou
Delivery time: May 25th-July 21st, 2020
Industry: Dairy Products
Media channels: short video platform, outdoor advertising
Budget: 28.19 million
Case summary
As the dividends of the room temperature yogurt category bottomed out, the category boss, An Muxi, focused his attention on the blue ocean of young consumption in order to find the power point for continued business growth; he saw the common pain point of young people indulging in the...