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During the 2022 World Cup, Yili signed contracts with 4 teams and 4 football stars to jointly promote the hot marketing of the World Cup sports.

Case details

Brand: Yili

Brand owner: Yili Group

Main agency: Beijing Sky and Space Interactive Advertising Co., Ltd.

Main agency holding group: Shanghai Sky and Space Advertising Co., Ltd.

Launched in: Mainland China

Industry: FMCG

Media channels:

Budget: 1-2 million

Case Summary

Youth is but a few World Cups. The 22nd World Cup in 2022 was successfully concluded in Qatar. During the World Cup, Yili signed contracts with four teams from Argentina, Portugal, Germany and Spain, as well as football stars Beckham, Benzema, Ronaldo and Neymar, to jointly promote the hot marketing...

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