Yeos: #YeosMoment

Drinks brand Yeo's grew its presence in the digital space in Singapore with a campaign that hijacked online conversations to leverage the brand's National Day association.

Campaign details

Brand: YeosBrand owner: Yeo Hiap Seng LimitedAgency: MashwireMarket: SingaporeSector: Iced drinksMedia channels: Merchandise & free gifts, Packaging & design, Social media, Virtual & augmented reality, Word of mouth, influencersBudget: Up to 500k

Executive summary

Yeo's is a household name in Singapore that carries a variety of beverages. However, despite being a well-known brand, its lack of presence in the digital space has become an issue in today's tech-savvy society. Its strong in-store presence and signature on-ground activities were further affected by the Covid-19 lockdowns...

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