Yeos: CNY Goodness Campaign 2021

Drinks brand Yeo's built affinity and brand preference for its Chinese New Year range among Gen Z in Singapore with a strategy that encompassed social media, TV, and outdoor.

Campaign details

Brand: YeosBrand owner: Yeo Hiap Seng LimitedAgency: MashwireMarket: SingaporeSector: Iced drinksMedia channels:Gaming & in-game advertising, Merchadise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-hone,...