Yeni Rakı: This is Istanbul

Yeni Raki, an alcoholic beverage brand, launched a global campaign to support the sales of Yeni Raki abroad, and make the beverage loved and recommended by younger consumers.

Campaign details

Category: Thinking GloballyAward: SilverBrand: Yeni RakiAgency: BLABMedia Channels / Touchpoints: Social Media, Online Video

Where were we?

Raki is the Turkish national drink made of twice-distilled grapes and aniseed. Yeni Raki, "the" raki brand...