Yellow Pages

Campaign in 1999 by AMV.BBDO for Yellow Pages. Aim: to rejuvenate the `heartland' campaign.
Agency: AMV.BBDOAuthor: Lucy Edge

Breathing New Life into an Old Coat: The Development of 'Cleaners' and 'Car Stereo' for Yellow Pages

Sometimes I have wanted to throw you off like a heavy coat

Sometimes I have said you would not let me breathe or move...