Yellow Pages: Yellow Chocolate

Yellow Pages, the New Zealand directory service, needed to emphasize its continued relevance in the digital age.This case study describes how the service opted for a campaign to reaffirm Yellow Pages as a problem-solving tool.

Yellow Pages: Yellow Chocolate

Category: Consumer ServicesAgency: Colenso BBDO Client: Yellow Pages Group New Zealand


In the first week of March this year, an ordinary Kiwi bloke sold 100,000 bars of his brand new chocolate, creating New Zealand’s fastest ever chocolate bar launch.

The campaign significantly improved perceptions of the Yellow brand, engaging over 60% of New Zealanders and proving that the country still believes that Yellow is the best place to get the job done.


Yellow Pages faced a tumultuous 2009: the relevance of the printed Yellow Pages product declined further,...

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