Brand: Yas IslandAgency: Initiative MENARegion: EMEA
Increase knowledge and familiarity of the Yas Island's staycation offering and transform it from a collection of theme parks to a holistic staycation destination.
Visitors to the island enjoyed our theme parks but rarely booked overnight trips creating a lost opportunity. Data had revealed that those who did book staycation trips on the island had a favorable NPS score8. Hence, raising awareness and showing the breadth of offerings on the island was critical.
Challenge the audience's perception of the standard Dubai staycation and increase consideration...