Campaign Details
Brand: Yas IslandAgency: Initiative MENARegion: EMEA
Strategy
Objective
The primary objective of this campaign was to drive consideration, incremental package sales during the key competitive summer season and increase revenue by 30% and average order value by 15% compared to the same period pre-COVID in 2019. This was very ambitious considering the path to recovery is still ongoing and Abu Dhabi continues to have strict PCR testing requirements to enter anywhere in the city. In a saturated market, it was imperative to drive talkability, buzz, engagement and consideration for Yas Island and make...