Yapı Kredi: POS Cepte

Yapi Kredi, the commercial banking institution, used its mobile app to turn smartphones into point of sale devices in Turkey.

Campaign details

Brand: Yapı Kredi BankLead Agency: Yapı Kredi BankRegion: EMEA

Strategy

Objective

The distribution of point of sale (POS) devices is a costly and time-consuming operation.

  • Costly
  • Requires a deposit
  • Requires maintenance, repair and development,...