Yamaha – Grizzly

Yamaha's market share of ATV bikes, the most important motorbike category in New Zealand, was dismal (just 8%), and the company was also suffering from poor product, price and perception ratings.

Yamaha - Grizzly

Category: Best in Show + Consumer DurablesAgency: Barnes, Catmur & FriendsAdvertiser: Yamaha Motor NZCampaign: Yamaha Grizzly

SUMMARY

Yamaha ATV Bikes were Stuck in a Very Deep Rut.

Yamaha's market share of ATV bikes, the most important motorbike...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands