Yahoo: Consumer Powerswitch – Switching on to creative retargeting
|Target Audience||Homeowners 20–49|
|Brief||• Drive clicks to site|
|• Drive consumers to complete comparison process|
|Y!X Solution||• Performance Marketing|
|• Creative Retargeting|
The Ministry of Consumer Affairs and Consumer NZ was to generate awareness of the Powerswitch website over the winter months of 2010 and to increase site traffic against the corresponding period in previous years.
The best possible result for the client was to get consumers to move through the power plan. The media strategy to drive clicks to...