Ya Sheikh, let me sell you a camel

Daksha Desai and Dipen Mehta

The Middle East region has seen significant changes over the last few years, and these extraneous factors have shaped the lives and values of Arabs.

Ya Sheikh, let me sell you a camel

Marketing in a bazaar where West meets Middle East

Dipen Mehta NFO Merac andDaksha Desai NFO Merac

YA SHEIKH, LET ME SELL YOU A
MARKETING IN A BAZAAR WHERE WEST MEETS MIDDLE EAST

CHANGING TRENDS - THE CONTEXTUAL BACKDROP

The...

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