Y Research | After 00, see through the "sky garden" and just want to be a solid person

Ylab

This article is an all-round analytical report for post-00s. Through continuous follow-up investigations and based on specific models, the report studies post-00s’ identity construction, deep-seated life drivers, and the impact of micro, meso, and macro social environments on their growth. It is concluded that the post-2000 generation can only become a generation that "does not advance or retreats" under the background of economic slowdown and increased uncertainty of the epidemic. A series of insights into relevant behavioral and psychological details are bound to help brands feel less uneasy when talking to post-00s.

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