Y Reports - Consumer Profile: Hispanics

This U.S. report is based on the Yankelovich Multicultural Marketing Study 2009, which reflects a nationally representative sample for three groups of consumers aged 16 and older.

Y Reports - Consumer Profile: Hispanics


  • Today's economic climate presents a greater urgency for marketers to find under-served markets with whom to form relationships. One such market is the U.S. Hispanic market. Marketers have an opportunity to expand their market share by reaching out to U.S. Hispanics—ifmarketers are willing to extend or even remake their brand's core proposition to better match the needs and demands of the Hispanic community.

  • As with any market as large as the U.S. Hispanic market1, there are many ways to segment and analyze the population. The goal of this report is to...

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