This U.S. report is intended to serve as an almanac of facts on the changing face of parenting today as well as highlight the key attitudes and values that drive different groups of parents by tapping into three Yankelovich studies: MONITOR, Youth MONITOR and the Multicultural Marketing study, as well as government statistics, public studies and news sources.
Y Reports - A Closer Look at Parents of Children Under 12
Yankelovich MONITOR® Methodology
2500 adults (16+) with a focus on parents with kids under 12.
In-home, in-person interviews