Xylem: Take steps to solve water

Xylem, a water technology provider, encouraged people to take actions to help solve the water crisis across the world by using its partnership with Manchester City FC to launch a series of fitness challenges fronted by Pep Guardiola.

We're facing a water crisis. Droughts, floods, pollution and access to safe drinking water are big issues. Xylem and partner Manchester City FC wanted to tackle the issue head-on and drive measurable, positive change through fan action.

Strategy

Getting...

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