Xylem: Take steps to solve water

Xylem, a water technology provider, encouraged people to take actions to help solve the water crisis across the world by using its partnership with Manchester City FC to launch a series of fitness challenges fronted by Pep Guardiola.

We're facing a water crisis. Droughts, floods, pollution and access to safe drinking water are big issues. Xylem and partner Manchester City FC wanted to tackle the issue head-on and drive measurable, positive change through fan action.


Getting people to take meaningful action is incredibly difficult, as they don't always feel they can make a difference. Instead of trying to change behaviour, the campaign infiltrated habits using fitness app Strava.

The team created a series of water challenges designed around consumers' existing exercise regimes. The initiative turned movement into 'a movement' and encouraged people around the globe to tackle...

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