XXXX (Four-Ecks): How four digits instantly turned the tide on a titan of beer.

XXXX, a beer brand, re-energised its sponsorship with Queensland Rugby Leagues team, the Maroons, to increase sales in Australia by earning reappraisal, reinvigorate the brand's relevance in culture, and deepen the brand's meaning.

Campaign details

Brand: XXXXBrand owner: Lion Entrant company: Lion Nathan Idea creation: Thinkerbell Sydney Market: Australia Sector: Beer & cider Media channels:Social media, Email marketing, Radio & audio, Online video, Print - general, Television...

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