XUV500: Soundmap

Lodestar UM, a marketing agency, increased brand recall of XUV500 in the South for Mahindra & Mahindra Limited with a radio contest and music video campaign ‘Soundmap XUV500’.

The communication goal

XUV500 has always been on the forefront in communicating with its customers on enhancing their life experience, with its brand proposition - "May your life be full of stories". XUV500 wanted to establish itself as a brand that has a stronger emotional connect with its customers.

The campaign curated for customers in the southern states focused on increasing the brand awareness and audience engagement.

The situation analysis

XUV500 needed to strengthen its brand recall in the south. With the category being inclined towards communicating the product features to the consumers there was a need to move away...

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